A2P 10DLC Guide: Complete Approval for High-Level 360 Users

"Unlocking the Secrets to Successful Messaging: A Deep Dive into A2P 10DLC Compliance for Go High Level 360"

Introduction:

The A2P 10DLC Campaign vetting process, effective from January 26, 2023, introduces new standards for messaging campaigns in the United States. This guide provides Go High Level 360 users with a thorough understanding of these changes and best practices for successful campaign approval.

Understanding A2P 10DLC:

A2P 10DLC is designed to enhance the quality and compliance of business messaging. This section will explain the significance of the new vetting process and its impact on businesses using long code numbers for messaging.

Detailed Best Practices for A2P Registration:

1. Approved Campaign Examples:

   • Campaigns for appointment confirmations and promotional offers with explicit customer consent are generally approved. For example, a campaign sending SMS notifications for chiropractic adjustments to opted-in patients.

   • Include sample messages that reflect the campaign's purpose, such as appointment confirmations or promotional offers.

     

2. Forbidden Use Cases:

   • Understand and avoid content that will lead to rejection, including messages related to prohibited categories like cannabis or hate speech. Messages that lead to rejection check out here.

3. Opt-In Guidelines:

   • Detailed instructions on setting up compliant opt-in processes, including website opt-ins that meet CTIA guidelines.

   • Examples of acceptable opt-in language and formats, such as checkbox consent on websites or paper forms.

     

4. Data Accuracy and Consistency:

   • Emphasize the importance of consistency across brand name, website, and sample messages.

   • Highlight common mistakes, such as mismatched brand and domain names or inconsistent messaging content.

     

5. Consumer Consent:

   • Ensure campaigns involve proper consumer consent, with clear opt-in language on websites and in messages.

   • Discuss the importance of having opt-out language in messages and provide examples.

Campaign Failure Reasons and Resolutions

Issue: MESSAGE_FLOW Rejection Your A2P campaign submission was not approved due to issues with the provided Opt-in information. This is a critical aspect of campaign approval, as it ensures compliance with messaging policies.

Approved Example for Opt-in: End users can opt-in by visiting https://brandname.com/contact_us and completing a survey. Consent is obtained when users check a box at the end of the survey, agreeing to receive messages. Example: https://storage.googleapis.com/msgsndr/xxxxxxxxx.png. Ensure to upload a screenshot of this opt-in process to the Media file in the sub-account. The link should directly lead to the form with the consent checkbox. If the checkbox appears at the end of a survey or behind an appointment form, provide a hosted link to an image showing the opt-in.

Common Causes for Rejection:

1. The opt-in message workflow does not align with the specific campaign type's requirements.

2. Required consent is either inadequately provided or not properly documented.

3. Opt-in information is inappropriately shared with third-party entities.

Strategies for Resolution:

1. Align with Twilio Messaging Policy: Your opt-in process must comply with the Twilio Messaging Policy.

2. Detail All Opt-in Methods: Clearly document all methods of opt-in, whether they are electronic, paper-based, verbal in-person, or other forms.

3. Provide Necessary Documentation: For paper form or login-based opt-ins, supply a hosted link to an image of the opt-in. For website-based opt-ins, provide the direct link.

4. Include Privacy Policy and Terms of Service: The website used for opt-in must have a privacy policy and terms of service.

5. Prevent Unauthorized Sharing: Ensure that opt-in information is not shared with third parties without proper authorization.

6. Verifiable Opt-in Process: Each campaign is manually reviewed and must be verifiable.

Resubmission Instructions:

When resubmitting your campaign, it's crucial to include the actual link to the opt-in form on your website. For instance, end users might opt-in through a form on https://www.abccompany.com/contact-us, via a website chat widget, or through a POS system at your office. The opt-in process should include a checkbox for active consent, clearly stating that by submitting their phone number, users agree to receive messages from your company. If the opt-in is part of a survey with the checkbox at the final step, provide a hosted link to an image of the opt-in.

Common Pitfalls and How to Avoid Them: Delve into specific challenges like campaign misclassification, incomplete documentation, and non-compliance with content standards. Offer detailed tips and examples to navigate these issues effectively.

This guide aims to equip Go High Level 360 users with the knowledge to navigate the A2P 10DLC Campaign vetting process successfully. Adhering to these best practices will ensure compliance and enhance the effectiveness of your messaging campaigns.